Fashion fans had the chance to walk in Bella Hadid’s footsteps when Hypno’s experiential marketing team partnered with Michael Kors for the brand’s NYFW event. Hypno reinvented the concept of photo booths with four immersive experiences—trampolines and exercise balls included. The result? Instantly edited, branded content that expertly mirrored the current ad campaign, only this time starring consumers. A worldwide app takeover extended the activation across the globe.