To launch Nike’s new Unlimited collection, Hypno harnessed the energy and excitement surrounding the 2016 Olympics. Over a two-week takeover at Nike’s NYC flagship, the Hypno booth captured GIFs of guests and synced it with Nike’s digital assets of star athletes, displaying the results across every in-store display. To make fans feel even more like a larger-than-life star athlete, we broadcast the content across Nike’s 100-foot billboard in Midtown Manhattan.