To launch the Galaxy Note9, Hypno designed Freeform, an audio-visual installation that shows off the creative capabilities of the Samsung S Pen. The one-of-a-kind experience connects each brush of the S Pen to a sound so that drawing on the phone’s screen generates sonic textures along with lights that are projection mapped onto the sculptural walls of the room. Highly engaging and addicting, Freeform is a long-term feature of Samsung 837, the brand’s award-winning store in New York City.