To create a more engaging evening and make a party come to life for Dolce & Gabbana at its Soho store, Hypno’s high-def Hypno Air cameras captured revelers in full-on party mode, letting them keep their phones stowed away for the evening. The results? Branded shareable content—shared by partygoers (including model Valery Kaufman and rapper A-Boogie Wit Da Hoodie)—that radically reinvents the event photographer.