Michael Kors
How Hypno extended the reach of lifestyle brand messaging in China with socially integrated cameras.
Read MoreSuperpowering the Shanghai launch of #MYCALVINS with digital photo booths
Hypno launched Calvin Klein’s #MYCALVINS campaign with interactive photo experiences and artful selfie projections.
Details
Hypno and Calvin Klein launched the infamous #MYCALVINS campaign in a monochromatic Shanghai warehouse. VIP guests engaged with interactive photo booths, scribbled over their selfies and danced under real-time projections, while Korean pop-star CL tore the room apart with an explosive live performance.
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Fashion Nova
Hypno helped Fashion Nova make some serious noise about its Cardi B collab with campaign-quality fan videos shared far and wide.
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Gap
This experience brought an ad campaign to life with a customized booth in a retail environment, resulting in branded content so special consumers couldn’t help but share.
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