Hypno’s experiential agency partnered with AwesomenessTV and Hollister to pump up the fun factor at Vidcon 2018, exploding a typical video booth design concept by turning it into a gaming, content-capturing system. Hypno tricked out a portable shipping container—which went on the road to other event destinations—with gamified cameras. The activation not only wowed and delighted participants, but tracked results and created automated shareable content, which was also used in an awards ceremony.